‘The Promise of Endless Summer’ by The Daily Telegraph

9 May, 2013 by Victoria Love

Edited by Martin Smith. Aurum Press, 2013.

'The Promise of Endless Summer' by The Daily Telegraph. Edited by Martin Smith, 2013.

Fig. M – ‘The Promise of Endless Summer’ by The Daily Telegraph.
Edited by Martin Smith, 2013.
( www.telegraph.co.uk)

This book collates over eighty cricketing tributes and obituaries from the Daily Telegraph. In an attempt to appear quintessentially English, the designer has appropriated the visual style of the railway poster and the use of Gill Sans. The choice of bright-red for the sub-header text and the incorporation of ‘The Daily Telegraph’s logotype seems too clash with the muted colour palette. Whilst the design works well in echoing the title and representing the content, it lacks the charm of an original artwork; it feels too clean and precise.


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