This Way Up is a consultancy company for brands that want to launch and grow on Amazon. With lockdown – and the subsequent rise in Amazon’s online sales – the company wanted an animated video to raise brand awareness.
I was tasked with creating the storyboard and illustrations for the animation. I used a simple colour palette throughout and created visuals that would flow smoothly from one frame to the next. The illustration style is friendly and engaging, with touches of humour. A voiceover was added to give the frames context.

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