To launch their new Cashback Accelerator plan, American Express required some direct mailers to pique their customers' interest.
Playing on the campaign copyline, "Give your cashback a boost", I designed a slimline mailer with a slide-out rocket emerging from the envelope. Following on from this, American Express required a shopping themed mailer with the new copyline, “Make your bananas work harder”. Working with American Express' existing style, I created on-brand illustrations and adapted the assets for the campaign's microsite, emails and letters.
