To launch their new Cashback Accelerator plan, American Express required some direct mailers to pique their customers' interest.
Playing on the campaign copyline, "Give your cashback a boost", I designed a slimline mailer with a slide-out rocket emerging from the envelope. Following on from this, American Express required a shopping themed mailer with the new copyline, “Make your bananas work harder”. Working with American Express' existing style, I created on-brand illustrations and adapted the assets for the campaign's microsite, emails and letters.
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/9fd74a44-e75b-45c7-8fcc-2bac6ed4332e_rw_1920.gif?h=698e775d5d58f0746f1b23f572061525)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/5ea8a0db-73f3-489f-8a92-9747e301321f_rw_1920.jpg?h=013b07bb24e37f9aa0bc4805778373f8)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/51c3c6cb-1ff3-4bd0-9e31-9c6972f82a35_rw_1920.jpg?h=1372435e365f82a4e9dc775171afa3e9)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/df08cefd-3bf6-475e-a7f6-00dc8a570b6c_rw_1920.jpg?h=cd2e04241bb286af604cf88cf78fcd74)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/dbc0bde0-e0a0-4508-b160-917f1c0570b0_rw_1920.jpg?h=ecaf806c9a86f9cd341ad206eb6fd747)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/2392c38a-d784-4cfe-8122-8b5e255eb378_rw_1920.jpg?h=dc60e5edc39b59bfe607e4742180178a)