Doug’s Life is a new dog treat brand, made in Scotland from 100% pheasant. The brand needed branding, packaging and marketing design to communicate their offering, for a soft launch on Amazon.
After a thorough audit of market competitors in the pet food sector, I created a brand strategy and creative concepts for Doug’s Life branding. The selected design celebrates the brand’s Scottish roots and uses textured, hand-drawn illustrations to communicate an artisan feel. On-pack iconography helps the consumer find the products’ key information easily.
