A key pain point for Graze is that consumers are not aware of everything that the brand has to offer – from sweet, to savoury and on-the-go. We created a 360° campaign that sought to solve this problem.
The campaign’s big idea was to become more relevant in consumer snacking moments throughout the day. To show grazers that Graze is with them from morning to night, little and often. Large activations in hero stores focus on a cleverly-engineered clock that is rotated for each snacking moment throughout the day. Pairing the Graze portfolio with these key snacking moments allows for mini targeted campaigns and brand partnerships for each product range throughout the year.
