As a senior designer at Graze, I have been working on the launch for the brand's new handy snack packs. We wanted customers to instantly understand the new offering – a convenient, multi-pack option to rival crisps.
I worked on a consistent key visual for the campaign and rolled it out across different platforms and CRM formats. To bring the concept to life on Instagram and TikTok, we created several 'bento box' reels with the bags packed into various lunchboxes. I edited the videos in a fast-paced style to retain the viewer's attention, while communicating all the product benefits.
