Yumma Candy are a confectionery brand specialising in gourmet sweets. They needed a packaging update, to coincide with their launch into John Lewis stores.
I worked on updated pack designs to include Yumma Candy's juicy new flavour, Strawberry Fizz. I created icons to communicate key messages and my suggestion to adopt the copy line, "take your sweet time" which was taken across packs and socials.
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/fe4df066-3a1e-48d3-8265-f3e76bb4f7d6_rw_1920.png?h=00101167b288df4506b67e171a7a7407)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/b7d4e23e-3746-42c5-8765-ce8338f62a87_rw_1920.jpg?h=5a0c5b4757a2fa505e5d656ade35f64d)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/936a4983-7942-4c7f-aa74-652c43c50338_rw_1200.jpg?h=f36b8bc4137f542e0df3757b53389cbd)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/f8403ba9-5de6-4fc2-8f9a-0ea08a37295c_rw_1200.jpg?h=9f1645b32a362f80c232ed8d985088c0)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/3c8f8452-d772-4ca1-855d-5eb57f3c17f3_rw_1200.png?h=2b28598a8eece7998db3093bc69d3fc9)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/2060a495-7f99-44e4-ae7a-37191bb80ea6_rw_1200.jpg?h=842de6a1021ea67232b65ece95e17cbb)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/92431c76-559f-497c-aa86-9bb3f14db7b6_rw_1200.jpg?h=5c60a02b64206cce2b16fed1bfd90857)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/3d46ed77-1ff6-40ba-bb6a-dc71f86df5d8_rw_1920.png?h=dfc6ba5950ba563e9b91a6851b6c5d31)
Iconography work
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/eeab054d-6500-48c3-8612-c886e5535189_rw_1920.jpg?h=0b278e9e4001de19cd7e383a312ea863)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/386a566e-b176-4aae-9719-c162cf9fe7c7_rw_1920.jpg?h=5ce005bb490760f28a9f2fba3e83104c)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/c1ae8df9-e31d-4465-aafe-5416fd0dd495_rw_1920.jpg?h=05bb38acec1e029d147e156c0919bbfb)