Indulge sell a range of natural corn snacks. They wanted to increase sales opportunities (including within the packed lunch market) with a brand and packaging overhaul – without changing their name. The task was to give the Indulge image more clarity, personality and appeal. 
It was important to define Indulge's brand purpose, in order to translate this on-pack and across other brand assets. The Indulge team firmly believe in giving taste buds a treat, without adding anything artificial. So the consumer can ‘indulge’ in something natural and delicious. I created a range of ideas based around this juxtaposition – fancy snacks, that are down to earth. Corny, but oh so classy. This concept was applied to the logo design, packaging and across socials. I created a distinguished farmer character, complete with top hat, curly moustache and touches of gold. He proudly presents his corn produce - it is worthy of a cloche platter unveiling!

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