As the sole in-house graphic designer at Different Dog, I've played a central role in bringing the company's rebrand to life. Working from the creative identity developed by an external agency, I was responsible for building on those foundations and turning them into a complete, practical brand system that could work across the business.
It's been a huge project to take ownership of, and one I'm particularly proud of – helping to turn a new visual identity into a distinctive, cohesive and fully functioning brand.
With an ambitious rollout schedule, I developed and refined the visual identity, established comprehensive brand guidelines, and created a library of assets and templates for the wider team to use. This involved working through design challenges, filling gaps in the original system and ensuring the brand could be applied consistently across every touchpoint.
Alongside this, I led the design rollout across the entire product range, including packaging, delivery boxes, printed materials, digital campaigns, social content and CRM. As the only designer in the business, I continue to oversee the day-to-day development and application of the brand, balancing creative consistency with the demands of a fast-moving company.
