Chartwell Property Group needed a new identity that communicates the company's values of quick and easy land acquisition with a standard of excellence.
I chose a clean, bold font and selected colours that reflected the premium nature of the brand. I also needed to make sure that the brand identity was flexible, and could be used alongside development-specific branding.
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/18acb72e-4a35-42ed-a9e0-aeb58dbb833a_rw_1920.jpg?h=812e34d96ad4b3a2f0dd22955c8f5cda)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/70015fc4-d9c7-4e63-ac6c-05241a6b31c9_rw_3840.jpg?h=363a8e71e058e68c5a91efd96373b697)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/38f540c7-0248-411f-90dd-9d93e6f137af_rw_1920.jpg?h=4c52c3aa3ecce5b2e8a93f8a631c0cef)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/79d47a03-0b6f-4b0c-8469-37e77200c319_rw_3840.jpg?h=745500d7a90a679890443e9d7f774d27)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/c2dbda80-e6e1-4eaa-ae0a-e142bca5ec23_rw_1920.jpg?h=f4ac40192c5489334e54a10b0aab440d)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/a9f04d81-db5d-4fcc-b9e6-9663b38e5cd0_rw_3840.jpg?h=af7bdb2b1abb006aa9b5bfd718b292bb)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/cc4e5eeb-52c6-4190-9348-05a6dd96a016_rw_3840.jpg?h=7596c11bd1ef98b6c6e4113f2ea962e0)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/a27e91ab-6e8b-46e2-8fbb-0b874fd47443_rw_3840.jpg?h=fd3c27d582df536831af0780be2a3a4b)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/17ad0da8-0c75-46c1-abc8-3abeacf71b6b_rw_3840.jpg?h=beae3de2ec6ab84472fc72fd3b223740)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/b340da84-9f74-4407-952d-8f810bd12ef2_rw_3840.jpg?h=fd7534e079bfe88d3492cf7961bd7e9a)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/05e0cbc2-bb88-42ce-82ca-275d867b57a7_rw_3840.jpg?h=9d6ec03a3c2b7f3da1be17ae55c2d9c2)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/245304a0-e9d0-4ef1-91ec-37d101f30182_rw_3840.jpg?h=1937ee5d7e099f1a611ff66b7a0e85a7)
![](https://cdn.myportfolio.com/17c6a6fb-9b95-4829-816d-1c16e7c6adba/f408e1e6-6597-4e39-85e0-2b63b1345177_rw_1920.jpg?h=a507ce8d278cb99c5a0d02bb1ccc8bda)